By Sarah Herscheid, founder of Signé Sarah
Honestly, it all started from a very personal frustration. I was the frustrated customer myself.
Before launching Signé Sarah, I worked for nearly seven years in the hotel industry, where wearing tights was an important part of professional appearance. I was constantly in uniform, always conscious of my image and presentation at work. And like so many women, I experienced every embarrassing situation possible: tights ripping right before a shift, a run appearing in the middle of an important workday, or a pair ruined after only one or two wears.
I was spending so much money on disposable tights over and over again. At some point, I started asking myself: why do we accept this? Why has it become normal to pay for products designed to fail?
The more I thought about it, the more I realized the entire industry operated around overconsumption: buy, throw away, repeat. Tights had barely evolved in decades. We were made to believe they were simply “delicate by nature” and that we should just accept them as disposable products.
I wanted to completely challenge that mindset.
I wanted to create tights women could actually rely on. Tights designed to last longer, follow real everyday life, and eliminate that constant frustration so many of us knew too well.
When I started looking at the so-called “durable” alternatives on the market, I quickly realized there was another problem: pricing. Many durable tights were selling for $60 to $130 a pair. At the time, I was a young student mom. Honestly, I would never have paid $100 for tights myself, especially without knowing if they truly worked.
That’s when I realized something important: sustainability without accessibility is not a real solution.
I didn’t want to create a product that solved one problem while creating another barrier. From the very beginning, accessibility was non-negotiable for me. I wanted to offer a more durable product, yes, but also one that felt realistic for women’s everyday lives.
From day one, people told me: “Sarah, you should sell these for more. People will pay.” And maybe they were right. But that completely went against everything I wanted to build from the start.
My mission was never only to prove that tights could be more resistant. My mission was also to prove that a better-quality product could still remain accessible, honest, and fair.
I wanted customers to feel like they were investing in something reliable. Something that respected their wallets, their time, and their reality.
And honestly, I believe that’s exactly where the trust with our community was built.
Women tried the product. They saw that it truly delivered on its promise. Then they came back.
Today, Signé Sarah is sold in over 450 retail locations across Canada, and we ship thousands of online orders every month. But that growth did not come from hype. It came from trust.
Trust that we are not selling a marketing gimmick.
Trust that our pricing is fair.
And trust that our company was built with a genuine desire to better serve women.
At the end of the day, the inspiration behind Signé Sarah was not only about fixing a broken product. It was also about challenging a deeply rooted mindset in fashion: that we should either accept disposable products or pay a fortune for something better.
I truly believe women should not have to choose between durability and accessibility.
We deserve both.
